diff --git a/app/(app)/privacy/page.tsx b/app/(app)/privacy/page.tsx
new file mode 100644
index 0000000..6f393cf
--- /dev/null
+++ b/app/(app)/privacy/page.tsx
@@ -0,0 +1,445 @@
+import React from "react";
+import Link from "next/link";
+
+export const metadata = {
+    title: "Privacy Policy | Battl Builder",
+    description:
+        "Privacy Policy for Battl Builder. Learn how we collect, use, and protect your data.",
+};
+
+export default function PrivacyPolicy() {
+    const lastUpdated = "January 9, 2026";
+
+    return (
+        <div className="mx-auto max-w-4xl px-4 py-12">
+            <div className="mb-10">
+                <h1 className="text-4xl font-bold tracking-tight">Privacy Policy</h1>
+                <p className="mt-2 text-sm opacity-60">Last Updated: {lastUpdated}</p>
+            </div>
+
+            <div className="space-y-12 text-sm leading-relaxed text-white/90">
+                {/* 1. Introduction */}
+                <section>
+                    <h2 className="mb-4 text-xl font-semibold">1. Introduction</h2>
+                    <p>
+                        Battl Builder ("we," "us," "our," or "Company") respects your privacy
+                        and is committed to protecting it through this Privacy Policy. This
+                        policy explains our practices regarding the collection, use, and
+                        protection of your personal information when you access our website
+                        and use our services (the "Service").
+                    </p>
+                    <p className="mt-4">
+                        Please read this Privacy Policy carefully. If you do not agree with
+                        our practices, please do not use the Service. Your use of the Service
+                        constitutes your acceptance of this Privacy Policy.
+                    </p>
+                </section>
+
+                {/* 2. Information We Collect */}
+                <section>
+                    <h2 className="mb-4 text-xl font-semibold">
+                        2. Information We Collect
+                    </h2>
+                    <div className="space-y-4">
+                        <div>
+                            <h3 className="font-semibold text-amber-100">
+                                A. Information You Provide Directly
+                            </h3>
+                            <ul className="mt-2 list-disc space-y-2 pl-5">
+                                <li>
+                                    <strong>Account Information:</strong> Email address, username,
+                                    password, and profile details
+                                </li>
+                                <li>
+                                    <strong>Build Content:</strong> Firearm builds, images,
+                                    descriptions, and configurations you create or share
+                                </li>
+                                <li>
+                                    <strong>Communication:</strong> Messages, feedback, comments,
+                                    and support inquiries
+                                </li>
+                                <li>
+                                    <strong>Payment Information:</strong> Billing address, payment
+                                    method details (processed securely by third-party providers)
+                                </li>
+                            </ul>
+                        </div>
+
+                        <div>
+                            <h3 className="font-semibold text-amber-100">
+                                B. Information Collected Automatically
+                            </h3>
+                            <ul className="mt-2 list-disc space-y-2 pl-5">
+                                <li>
+                                    <strong>Device & Browser Data:</strong> Device type, operating
+                                    system, browser type, IP address, and unique identifiers
+                                </li>
+                                <li>
+                                    <strong>Usage Data:</strong> Pages visited, time spent,
+                                    features used, clicks, searches, and interactions
+                                </li>
+                                <li>
+                                    <strong>Cookies & Tracking:</strong> Session cookies, persistent
+                                    cookies, and web analytics tools
+                                </li>
+                                <li>
+                                    <strong>Geolocation Data:</strong> Approximate location based on
+                                    IP address (not precise GPS)
+                                </li>
+                            </ul>
+                        </div>
+
+                        <div>
+                            <h3 className="font-semibold text-amber-100">
+                                C. Information from Third Parties
+                            </h3>
+                            <ul className="mt-2 list-disc space-y-2 pl-5">
+                                <li>
+                                    <strong>Merchant & Product Data:</strong> Product catalogs, pricing,
+                                    and specifications from affiliate partners
+                                </li>
+                                <li>
+                                    <strong>Social Media:</strong> Profile information if you link
+                                    social accounts
+                                </li>
+                                <li>
+                                    <strong>Analytics Providers:</strong> Aggregated usage statistics
+                                </li>
+                            </ul>
+                        </div>
+                    </div>
+                </section>
+
+                {/* 3. How We Use Your Information */}
+                <section>
+                    <h2 className="mb-4 text-xl font-semibold">
+                        3. How We Use Your Information
+                    </h2>
+                    <p>We use your information for the following purposes:</p>
+                    <ul className="mt-3 list-disc space-y-2 pl-5">
+                        <li>Provide, operate, and improve the Service</li>
+                        <li>Create and manage your account</li>
+                        <li>Process transactions and send related confirmations</li>
+                        <li>Personalize your experience and recommend features</li>
+                        <li>Send transactional and informational emails</li>
+                        <li>Conduct analytics and monitor Service performance</li>
+                        <li>
+                            Detect, investigate, and prevent fraud, abuse, and security issues
+                        </li>
+                        <li>Comply with legal obligations and enforce our Terms</li>
+                        <li>
+                            Send marketing communications (with your consent, where required)
+                        </li>
+                    </ul>
+                </section>
+
+                {/* 4. Data Sharing */}
+                <section>
+                    <h2 className="mb-4 text-xl font-semibold">4. Data Sharing</h2>
+                    <p>
+                        We may share your information in the following circumstances:
+                    </p>
+                    <div className="mt-4 space-y-3">
+                        <div>
+                            <p className="font-semibold">Service Providers</p>
+                            <p className="text-white/75">
+                                Third-party vendors who assist with hosting, analytics, email,
+                                payments, and customer support. These providers are bound by
+                                confidentiality agreements.
+                            </p>
+                        </div>
+                        <div>
+                            <p className="font-semibold">Affiliate Partners</p>
+                            <p className="text-white/75">
+                                We may share limited information with merchant affiliates for
+                                product fulfillment and tracking purposes.
+                            </p>
+                        </div>
+                        <div>
+                            <p className="font-semibold">Public Content</p>
+                            <p className="text-white/75">
+                                Builds, images, and descriptions you publish are visible to other
+                                users of the Service.
+                            </p>
+                        </div>
+                        <div>
+                            <p className="font-semibold">Legal Compliance</p>
+                            <p className="text-white/75">
+                                We may disclose information when required by law, court order, or
+                                government request, or to protect our rights and safety.
+                            </p>
+                        </div>
+                        <div>
+                            <p className="font-semibold">Business Transfers</p>
+                            <p className="text-white/75">
+                                In the event of a merger, acquisition, or sale of assets, your
+                                information may be transferred as part of that transaction.
+                            </p>
+                        </div>
+                    </div>
+                    <p className="mt-4 font-semibold text-orange-200">
+                        We do NOT sell your personal information to third parties for
+                        marketing purposes.
+                    </p>
+                </section>
+
+                {/* 5. Cookies & Tracking Technologies */}
+                <section>
+                    <h2 className="mb-4 text-xl font-semibold">
+                        5. Cookies & Tracking Technologies
+                    </h2>
+                    <p>
+                        We use cookies and similar technologies to enhance your experience:
+                    </p>
+                    <div className="mt-4 space-y-3">
+                        <div>
+                            <p className="font-semibold">Essential Cookies</p>
+                            <p className="text-white/75">
+                                Required for authentication, security, and basic functionality.
+                            </p>
+                        </div>
+                        <div>
+                            <p className="font-semibold">Performance Cookies</p>
+                            <p className="text-white/75">
+                                Collect analytics data to improve Service performance and user
+                                experience.
+                            </p>
+                        </div>
+                        <div>
+                            <p className="font-semibold">Preference Cookies</p>
+                            <p className="text-white/75">
+                                Remember your settings and preferences for future visits.
+                            </p>
+                        </div>
+                    </div>
+                    <p className="mt-4">
+                        You can control cookies through your browser settings. Disabling cookies
+                        may affect Service functionality.
+                    </p>
+                </section>
+
+                {/* 6. Data Security */}
+                <section>
+                    <h2 className="mb-4 text-xl font-semibold">6. Data Security</h2>
+                    <p>
+                        We implement industry-standard security measures to protect your
+                        personal information, including encryption, secure servers, and access
+                        controls.
+                    </p>
+                    <p className="mt-4">
+                        However, no security system is impenetrable. While we strive to
+                        protect your data, we cannot guarantee absolute security. You use the
+                        Service at your own risk.
+                    </p>
+                    <p className="mt-4">
+                        If you believe your account has been compromised, please contact us
+                        immediately.
+                    </p>
+                </section>
+
+                {/* 7. Data Retention */}
+                <section>
+                    <h2 className="mb-4 text-xl font-semibold">7. Data Retention</h2>
+                    <p>
+                        We retain your personal information for as long as necessary to
+                        provide the Service and comply with legal obligations:
+                    </p>
+                    <ul className="mt-3 list-disc space-y-2 pl-5">
+                        <li>
+                            <strong>Account Information:</strong> Retained while your account is
+                            active; deleted or anonymized upon deletion request
+                        </li>
+                        <li>
+                            <strong>Build Content:</strong> Retained as long as you choose to
+                            keep it; may be retained in backups for operational purposes
+                        </li>
+                        <li>
+                            <strong>Transactional Data:</strong> Retained for 7 years for
+                            tax/legal compliance
+                        </li>
+                        <li>
+                            <strong>Analytics Data:</strong> Aggregated and anonymized after
+                            12–24 months
+                        </li>
+                    </ul>
+                </section>
+
+                {/* 8. Your Privacy Rights */}
+                <section className="rounded-xl border border-blue-500/30 bg-blue-500/5 p-6">
+                    <h2 className="mb-4 text-xl font-semibold text-blue-200">
+                        8. Your Privacy Rights
+                    </h2>
+                    <p className="mb-4">
+                        Depending on your location, you may have the following rights:
+                    </p>
+                    <ul className="space-y-3">
+                        <li>
+                            <strong>Right to Access:</strong> Request a copy of your personal
+                            data
+                        </li>
+                        <li>
+                            <strong>Right to Correction:</strong> Request correction of inaccurate
+                            data
+                        </li>
+                        <li>
+                            <strong>Right to Deletion:</strong> Request deletion of your data (with
+                            exceptions for legal compliance)
+                        </li>
+                        <li>
+                            <strong>Right to Opt-Out:</strong> Opt out of marketing communications
+                            and certain tracking
+                        </li>
+                        <li>
+                            <strong>Right to Portability:</strong> Request your data in a portable
+                            format
+                        </li>
+                        <li>
+                            <strong>Right to Objection:</strong> Object to certain data processing
+                            activities
+                        </li>
+                    </ul>
+                    <p className="mt-4">
+                        To exercise these rights, email us at{" "}
+                        <span className="text-blue-300">privacy@battlbuilder.com</span> with
+                        your request. We will respond within 30 days.
+                    </p>
+                </section>
+
+                {/* 9. CCPA / California Privacy Rights */}
+                <section>
+                    <h2 className="mb-4 text-xl font-semibold">
+                        9. CCPA & California Residents
+                    </h2>
+                    <p>
+                        If you are a California resident, the California Consumer Privacy Act
+                        (CCPA) grants you additional rights:
+                    </p>
+                    <ul className="mt-3 list-disc space-y-2 pl-5">
+                        <li>
+                            Know what personal information is collected, used, and shared
+                        </li>
+                        <li>Delete personal information under certain circumstances</li>
+                        <li>Opt-out of the sale or sharing of personal information</li>
+                        <li>Non-discrimination for exercising your CCPA rights</li>
+                    </ul>
+                    <p className="mt-4">
+                        We do not sell personal information. To submit a CCPA request, email
+                        us at{" "}
+                        <span className="text-amber-300">privacy@battlbuilder.com</span>.
+                    </p>
+                </section>
+
+                {/* 10. Children's Privacy */}
+                <section>
+                    <h2 className="mb-4 text-xl font-semibold">10. Children's Privacy</h2>
+                    <p>
+                        The Service is not intended for users under 18 years of age. We do not
+                        knowingly collect personal information from children under 18.
+                    </p>
+                    <p className="mt-4">
+                        If we become aware that we have collected information from a child
+                        under 18, we will delete such information immediately and terminate the
+                        child's account.
+                    </p>
+                    <p className="mt-4">
+                        If you believe we have collected information from a child under 18,
+                        please contact us immediately.
+                    </p>
+                </section>
+
+                {/* 11. Third-Party Links & Services */}
+                <section>
+                    <h2 className="mb-4 text-xl font-semibold">
+                        11. Third-Party Links & Services
+                    </h2>
+                    <p>
+                        The Service may contain links to third-party websites and services
+                        operated by other companies. This Privacy Policy applies only to
+                        Battl Builder. We are not responsible for the privacy practices of
+                        third-party sites.
+                    </p>
+                    <p className="mt-4">
+                        Please review the privacy policies of any third-party services before
+                        providing your information.
+                    </p>
+                </section>
+
+                {/* 12. International Data Transfers */}
+                <section>
+                    <h2 className="mb-4 text-xl font-semibold">
+                        12. International Data Transfers
+                    </h2>
+                    <p>
+                        If you access the Service from outside the United States, your
+                        information may be transferred to, stored in, and processed in the
+                        United States or other countries where we operate.
+                    </p>
+                    <p className="mt-4">
+                        By using the Service, you consent to the transfer of your information
+                        to countries outside your country of residence, which may have
+                        different data protection rules.
+                    </p>
+                </section>
+
+                {/* 13. Updates to This Policy */}
+                <section>
+                    <h2 className="mb-4 text-xl font-semibold">
+                        13. Updates to This Privacy Policy
+                    </h2>
+                    <p>
+                        We may update this Privacy Policy from time to time to reflect changes
+                        in our practices or for other operational, legal, or regulatory reasons.
+                    </p>
+                    <p className="mt-4">
+                        We will notify you of material changes by posting the updated policy
+                        here and updating the "Last Updated" date. Your continued use of the
+                        Service following the posting of changes constitutes your acceptance
+                        of the updated Privacy Policy.
+                    </p>
+                </section>
+
+                {/* 14. Contact Us */}
+                <section className="rounded-xl border border-amber-500/30 bg-amber-500/5 p-6">
+                    <h2 className="mb-4 text-xl font-semibold text-amber-200">
+                        14. Contact Us
+                    </h2>
+                    <p>
+                        If you have questions about this Privacy Policy or wish to exercise
+                        your privacy rights, please contact us:
+                    </p>
+                    <div className="mt-4 space-y-2 text-white/80">
+                        <p>
+                            <strong>Email:</strong>{" "}
+                            <span className="text-amber-300">privacy@battlbuilder.com</span>
+                        </p>
+                        <p>
+                            <strong>Mailing Address:</strong>
+                            <br />
+                            Battl Builder, Inc.
+                            <br />
+                            [Your Address]
+                            <br />
+                            [City, State, ZIP]
+                        </p>
+                    </div>
+                    <p className="mt-4 text-sm">
+                        We will respond to all privacy inquiries within 30 days of receipt.
+                    </p>
+                </section>
+
+                <div className="space-y-3 pt-10">
+                    <p className="text-xs opacity-50">
+                        This Privacy Policy is aligned with GDPR, CCPA, and other major
+                        privacy regulations.
+                    </p>
+                    <Link
+                        href="/"
+                        className="block text-sm text-amber-400 hover:text-amber-300 transition-colors"
+                    >
+                        ← Return to Home
+                    </Link>
+                </div>
+            </div>
+        </div>
+    );
+}
\ No newline at end of file
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